01 · Foundation
Why start?
Starting a business takes time, money, and energy. It helps to know what you are aiming for.
Key points
- A clear reason is more useful than a vague sense that you ‘should’ work for yourself.
- People start for different reasons — lifestyle, income, or a problem they care about solving. Naming yours makes later choices easier.
- It is worth asking whether you would still want this in a few years, not only whether it sounds good this week.
Key questions to ask yourself
- Why this idea, and why now rather than later?
- What would make the time, money, and risk feel worthwhile to you?
- If it does not work out, what would that mean for your finances and your plans?
